The digital revolution is growing your customers expectations for immediate response and service.
You may not even realize it, but you have most likely already made some changes to the customer service strategy of your business.
Thanks to social media, customer service has been steadily moving into the forefront for businesses. Those who focus on it are seeing success over those who have opted to continue with the same policies of the past.
If you have been following the trend, you have likely already changed your marketing strategy and even implemented customer service training across all departments. The changes that we have seen as part of this trend are only a glimpse of what is to come in the future.
What does this mean for your content marketing strategy?
Of course, your content must match this new outlook on customer service. Your content marketing plan must meld into this focus on the customer and away from “telling” customers about your products and services. Your content will need to focus on engaging your customers and drawing them in with interesting information that is relevant to each customer at that very moment.
In short, content is becoming much more individualized and personalized in order to capture the frugal attention span of today’s educated, digital customer.