By every measure, Matt Joseph's resume points to an incredible pedigree. He went to Princeton and earned his JD and MBA from UCLA. His startup Locent -- a text marketing service for brands -- is backed by Y Combinator, an elite network for entrepreneurs a …

At this year's tech, film and music fest in Austin, Texas, the president and first lady stole the show. And, of course, there was Grumpy Cat. When President Obama took the stage last Friday to kick off South by Southwest, he uttered two words that made th …

We know better than to carry some phones without a case, like the glass-backed Samsung Galaxy S7. But we did anyway -- and suffered. So there I was, minding my own business, when all of a sudden -- and I'm still not sure how, but I'm klutzy, so that's pro …

The dawn of marketing’s new golden age Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. March 2015 | www.iYap360.com Alvin Merrifield Science has permeated marketing for decades. Fans of th …